Comparative Book Blurbs: Good or Bad?
Like with most things there are pros and cons to comparative book blurbs. However, I typically feel that the cons far outweigh the pros. Let me tell you why.
The main good thing I can see coming from a comparative blurb is more recognition and faster. When someone sees the words Hunger Games meets Game of Thrones or Romeo and Juliet in a Divergent World or The Next Harry Potter, or something along those lines, they are likely to recognize it. These aren't necessary the best examples (and not even real ones), but you get the idea. It's usually a very well known series or book that is plastered all over a new title to get attention. And it's great for that reason; it gets your book attention. But is it the attention you want.
The big negative with comparative blurbs is the reader expectations that are created. In some ways it might turn people away from a book. If they see it compared to something they didn't like, they might not give it a chance thinking it will be a repeat when in reality they might enjoy it a lot.
Then there is the flip side. If someone loved a book a lot and bought another book because it was compared to that book, their expectations are likely to be sky high. And when you go into a book like that, a lot of the time it ends in disappointment.
I completely understand comparing books, although I try not to. Sometimes the books are similar in some way, sometimes you want that eye catching name on there to get an initial audience, there are a lot of reasons why it happens. And in some ways this can be really good. People might see it and pick up the book and it become their favorite, they might not notice and pick up the book anyway, it might get a huge audience and sales that will make it more noticeable to future readers. There are lots of pros to that that could happen. I just don't feel that the overall impression is really a good thing.
These types of blurbs tend to change the way I read or enjoy something. I don't do it on purpose. I wish I could ignore it, but once I've seen those words it sticks in my head. And my expectations either rocket sky high or plummet.
What do you think about comparative book blurbs? Are they good, bad, or it just doesn't matter to you?